ROI calculator

Understand the revenue impact of personality data

Sales Stage	Without Crystal	With Crystal
Booked meeting conversion rate		+5%
Meetings booked
Opportunity creation rate
Opportunities created
Closed won rate	+0%
Closed deals (deals won)
Revenue from closed won (per year)
Price of Crystal
Return on Investment

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Trusted by 1,000+ organizations globally

the results

Personality data pays for itself

For 84% of buyers, being treated like a person — and not a number — is very important to win their business.

68%

Increase in outbound response rates

31%

Increase in lead conversion rates

12%

Increase in booked meeting rates

35%

Acceleration in relationship building

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Here's what our customers
have to say

"They're (stakeholders) really leaning forward based on the way that we’ve changed our approach using the information we gather through Crystal Knows."